SEO Glossary

Optimizing content to appear in AI-powered search engines and answer systems.

Optimizing your website for branded search queries and protecting brand visibility in search results.

An HTML element that tells search engines which URL is the preferred version of a page.

Google's metrics for measuring page speed, responsiveness, and visual stability.

The number of pages search engines will crawl on your site within a given time period.

A Core Web Vitals metric measuring how much page content unexpectedly shifts during loading.

Identical or very similar content appearing at multiple URLs on your site or across the web.

Google's framework for evaluating content quality and creator credibility.

HTML attributes that tell search engines which language and region a page targets.

Securing your website with SSL/TLS encryption to protect user data and satisfy Google's ranking requirements.

The process of reducing image file size and adding proper metadata for faster loading and better SEO.

Links that connect pages within the same website to distribute authority and help users navigate.

A Core Web Vitals metric measuring when the largest visible element finishes rendering.

A proposed standard file that helps AI language models understand and cite your website content.

Optimizing your online presence to attract business from local searches.

An HTML meta tag that controls how search engines crawl and index a page.

HTML elements in the page head that provide metadata about the page to search engines.

A website's ability to adapt its layout and functionality to work well on mobile devices.

Meta tags that control how your content appears when shared on social media platforms.

The practice of improving on-page text, headings, and elements to rank better for target keywords.

How quickly a web page loads and becomes interactive for users.

Enhanced search results that display additional information like ratings, prices, images, or FAQ dropdowns.

A text file that tells search engine crawlers which pages they can and cannot access.

Structured data code added to web pages to help search engines understand content meaning.

A standardized format for providing machine-readable information about a page's content.

How your website's technology choices impact search engine crawlability and performance.

The format and organization of web addresses that impacts both user experience and search engine understanding.

Optimizing video content so it appears in search results and video carousels.

A file that lists all important URLs on your site to help search engines discover and crawl them.