Google Review QR Code Generator
Generate a QR code that takes customers straight to your Google Business Profile review form — removing every extra tap between a happy customer and a five-star review.
Printed above the code. Clear it to remove the line entirely.
Fill in the fields to generate your QR code
How to create a Google review QR code
Copy your review link from Google
Sign in to your Google Business Profile and open the "Ask for reviews" option, which generates a short link that usually begins with g.page/r/ and ends in /review. Copy that link exactly rather than the address of your business listing, since only the review link opens the star rating form directly.
Paste the link into the field
Drop the link into the field above and the code regenerates as you type. The code encodes the plain URL and nothing else, so there is no account to create and no redirect sitting between the scan and Google.
Scan it once before you commit
Test the code on a phone that is not signed in as the business owner, because Google will not show the review form to the account that manages the listing. A correct link opens the review dialogue for the right location in the browser or the Google app.
Download and place it
Take the SVG for anything going to print and the PNG, up to 4096 pixels, for screens and digital receipts. Put it where a customer is already holding their phone — the checkout counter, the receipt, the delivery box — rather than somewhere they have to go looking for it.
What the code contains and how the scan behaves
A Google review QR code encodes a plain URL — your review link and nothing more. When a customer points their camera at it, the phone opens that address in the browser or hands it to the Google app, landing on the star rating and comment form for your listing rather than a search results page.
Because it is a straightforward URL code with no intermediary redirect, there is no shortener to expire, no tracking service to go offline and nothing logged by this tool when someone scans. The path from camera to review form is direct, which also means the code keeps working regardless of what happens to this page.
Google can redesign the review form behind that address at any time and your printed code still works, since the destination page is Google's to change. What must not change is the link itself. If you move to a new listing or your review URL is regenerated, the printed code points nowhere useful and needs reprinting.
Staying within Google's review policies
Google prohibits review gating — the practice of surveying customers first and only showing the review link to the ones who answered positively. A QR code makes gating easy to fall into if you hand it only to customers who seemed pleased, so the safer operating rule is to make the code visible to everyone and let each customer decide for themselves.
Incentives are equally out of bounds. Offering a discount, a free item, a prize draw entry or any other benefit in exchange for a review breaches Google's policy and can lead to reviews being removed or the listing being penalised. Signage next to the code should ask for honest feedback and stop there.
What is permitted, and genuinely effective, is asking every customer at a sensible moment. Position the ask right after the interaction has concluded — the meal finished, the repair signed off, the order handed over — and phrase it neutrally. Uniform, well-timed asks produce a review profile that reflects reality, which is what both Google and prospective customers are reading it for.
Why reviews matter and how to print the code well
Review volume, recency and rating all feed into how prominently a business appears in the Google local pack, and they carry weight with people long after the click. A listing with a steady flow of recent reviews reads as an operating business; one with a handful of reviews from three years ago does not, regardless of the average score.
Print size is the main determinant of whether the code actually gets scanned. Keep it at least 2 × 2 cm on anything held in the hand, such as a receipt or an insert, and scale up for signage read from a distance. Leave the quiet zone — the clear margin around the code — untouched, and keep dark modules on a light background for the strongest contrast.
Use the SVG for print so the code stays sharp at any size, and reserve the PNG for screens and digital documents. Add a short line of text above or below explaining what the scan does, because a bare code with no context is scanned far less often than one that says plainly what it is for.
Where to use it
Receipts and checkout counters
Printing the code on the receipt footer or a card by the till catches the customer in the few seconds after a transaction, when the interaction is still fresh. Staff can point at it rather than reciting a search instruction.
Table tents and in-room cards
Restaurants, salons and clinics can place a small standing card at the table or treatment station so the ask is present without anyone having to make it verbally.
Packaging inserts and delivery notes
An e-commerce or takeaway order can carry the code on the thank-you slip, reaching customers who never set foot in a physical location.
Invoices, service vehicles and job sheets
Trades and field-service businesses can print the code on the invoice or the van door, where it stays visible long after the job is finished.
Best practices
- Use the short review link from the "Ask for reviews" option rather than the address of your public listing page.
- Show the code to every customer uniformly instead of screening for happy ones, which Google treats as review gating.
- Never offer discounts, gifts or prize entries in exchange for a review, and keep the wording next to the code neutral.
- Place the ask at the natural end of the interaction, when the customer is still present and their phone is already in hand.
- Print at 2 × 2 cm or larger on handheld material, preserve the quiet zone, and keep dark modules on a light background.
- Test the code on a device not signed in as the business owner, since the owner account cannot see its own review form.
Frequently asked questions
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