Where rivals beat you, and what to build next.
Find who Google actually shows for your searches, then compare sections, topics, authority and AI answers side by side.
Their pages are never crawledLocal rivals found from your city
$19/mo, or $14/mo billed yearly · 7 days free · No card required
Your rivals, measured side by side
Where you stand, who leads each section, and the exact gaps worth closing.
Swipe to explore · tap to open full size
Swipe to explore · tap to open full size
Swipe to explore · tap to open full size
Shown on a demo store. Your own site's data appears after the first crawl.
From who ranks to what you build
Competitor research that ends in a content plan, not a spreadsheet.
Find who Google shows
Spider checks your top money searches and suggests the domains that keep showing up. You pick who to track.
Profile without crawling
Each rival is read from its sitemap and robots file: size, sections, topics and AI-crawler policy.
Compare on one map
Your site and every rival on one topic map: where they all beat you, and where you lead.
Turn gaps into pages
Drill into a section to see the exact rival pages you have no answer to, then brief and draft them.
Competitor analysis that stays honest
Real signals, clear gaps, and no made-up zeros.
Local rivals, found locally
A local business is searched from its own city, so the map-pack businesses near you come first.
Section and topic gaps
The sections rivals built that you didn't, ranked with the actionable ones first.
AI-answer readiness
See whether each rival publishes llms.txt and lets AI crawlers in, next to your own setup.
Authority, rankings and AI answers
Add a rival's backlinks and search standing with data credits, and see the AI-answer questions that name them, not you.
Unknown is never zero
A rival that blocks the read shows as unverifiable, never as a small or empty site.
Polite by design
Their pages are never crawled. Only the files a site publishes for bots are read.
Ask your agent who to beat, and how
Competitor tools and a ready recipe turn rival research into a plan.
What are my rivals covering that I'm not?
get_competitor_comparisonget_competitor_gapsBoth tracked rivals have a pet-safe plants section; you have one guide. Leaf & Loam has 18 pages there. I'd start with a pillar guide and three supporting pages. Want the briefs?
Tools your agent gets
get_competitor_suggestionsadd_competitorget_competitor_comparisonget_competitor_gapsOne-call workflow recipes
- Competitor Page Comparisonrun
Or just type /seo-competitor — one of 9 packaged slash commands the Spider ships for Claude Code.
Competitors feed the rest of your plan
Know exactly where rivals win
Find your real competitors, see the gaps, and turn them into pages.
$19/mo, or $14/mo billed yearly · 7 days free · No card required
Explore the full Digispot AI SEO SpiderCommon questions
How does Spider find my competitors?
It looks up your top money searches and suggests the domains Google keeps showing near the top. Platforms, directories and government or education sites are left out. For a local business, the search runs from your primary city, so nearby map-pack businesses come first. You choose who to track.
Does it crawl my competitors' websites?
No. Each rival is profiled from its sitemap and robots.txt only, so their pages are never crawled. If a site blocks that read or has no sitemap, it is still tracked and shown as unverifiable, never as a small or empty site.
What can I compare against a competitor?
Site size, URL sections and topics, AI-answer readiness (llms.txt and AI crawler access), and, with data credits, their search standing and backlink profile. The comparison shows the topics every rival covers that you don't, and the ones where you lead.
How many competitors can I track?
Free lists one rival. Starter, Pro and Agency analyse up to four competitors per project.
Can my AI agent run competitor analysis?
Yes. Over MCP, Claude or Cursor can suggest rivals, add one, compare your site against all of them and drill into the gaps. The /seo-competitor command and the Competitor Page Comparison recipe package it into one step.