Event Schema GeneratorEvent Rich Results

Use eventAttendanceMode set to 'https://schema.org/OnlineEventAttendanceMode' for virtual events. For the location, use VirtualLocation with a url property pointing to the event page or streaming link. For hybrid events, use 'https://schema.org/MixedEventAttendanceMode' and include both a physical Place and VirtualLocation.

Use ISO 8601 format with timezone: YYYY-MM-DDTHH:MM:SS+HH:MM (e.g., 2026-06-15T09:00:00-07:00). Always include the timezone offset — without it, Google interprets the time in the user's local timezone, which can cause confusion. For all-day events, you can use just the date: 2026-06-15.

Use the eventStatus property. Set it to 'https://schema.org/EventCancelled' for cancelled events, 'https://schema.org/EventPostponed' for postponed, 'https://schema.org/EventRescheduled' for rescheduled (and update the dates), or 'https://schema.org/EventScheduled' for confirmed. Keep the page live with updated status rather than removing it.

Yes, Google recommends a unique URL for each event occurrence with its own Event schema containing the specific date, time, and ticket availability. On a parent page listing all occurrences, use an EventSeries or link to individual pages. This ensures each occurrence can appear independently in event search results.