Product Schema GeneratorE-commerce Rich Snippets

Google requires name, image, and at least one offer with price and priceCurrency. For review snippets, you need aggregateRating or individual reviews. For full Product rich results including price drop badges, also include offers.availability, brand, and sku or gtin.

Use the offers array to list each variant as a separate Offer with its own price, sku, and availability. For size/color, add the 'itemOffered' property within each offer, or use ProductGroup schema (newer) to represent variant relationships. Google recommends one URL per canonical product with all variants listed.

Yes. Product schema with valid offers data is one pathway to free Google Shopping listings. You also need a verified Google Merchant Center account. The schema provides the structured product data Google needs — name, image, price, availability, brand, and condition. Products with complete schema are prioritized in free listings.

Product describes the item itself (name, brand, description, image). Offer describes the commercial terms (price, availability, seller, condition). In practice, Offer is always nested inside Product. A single Product can have multiple Offers — for example, different sellers or different variants at different prices.